GF Smith partnered with FIELD, a creative studio for digital art and generative design, to test their new printing technology.  FIELD was tasked with creating 10,000 unique digital paintings to test the technological potential of GF Smith’s latest printing presses.  Each painting features a different view of a hyper complex sculpture created through generative coding and creative intuition.  The resulting paintings captured “the energy of a dynamic process-caught in a timeless medium.”  GF Smith took the paintings and printed them onto 10,000 unique promotional sleeves to showcase their premium papers and printing capabilities.  A hybrid of human and machine creation, the paintings challenge the idea of what art is and where it is going.

FIELD for GF Smith

FIELD for GF Smith

FIELD for GF Smith

For more on the project, visit GF Smith or FIELD.

-Jayme Catalano